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Markup & margin calculator
Enter the net purchase price and either your markup, the margin you want or the selling price. Markup is based on cost, margin on the selling price – the calculator shows both.
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🔒 Runs entirely in your browser – nothing you enter is uploaded or stored.
How to use it
- Enter the net purchase price.
- Choose whether you know the markup, the target margin or the selling price and enter it.
- Read selling price, profit, markup and margin.
Last checked: October 2026 · Based on: Standard trade calculation (markup on cost, margin on price); German VAT rates 19 % / 7 %. Found a mistake? Use the form below – we fix confirmed errors and update the date.
Frequently asked questions
What is the difference between markup and margin?
Markup is calculated on the purchase price, margin on the selling price. A €100 item sold for €150 has a 50 % markup but a 33.3 % margin.
How do I calculate the selling price from a target margin?
Selling price = cost ÷ (1 − margin). For 40 % margin on €60 cost: 60 ÷ 0.6 = €100.
Do I calculate with net or gross prices?
Businesses calculate net; VAT (19 % or 7 %) is added to the end-customer price.